The course is now available!
Learn more by going to the homepage for the link: www.story.energy
The course is now available!
Learn more by going to the homepage for the link: www.story.energy
The act of Storytelling is ultimately just a manipulation of Intent.
Intent, unlike intentions, is the funneling of energy beyond the realm of the mind.
For example, if you were to witness someone telling a story in an incomprehensible foreign language, the intent they’re able to manipulate is easier to perceive because we don’t get caught up in the words.
If we cannot See Intent, we do not know what we are manipulating.
When an audience participates in a Storytelling experience, they are trusting that the storyteller has done their homework and understands what they are conveying.
Audiences are playing the more receptive role, while the storyteller is acting more as the provider.
This more receptive role is more innocent and naive. This means that they don’t know what they don’t know. And it’s not their job.
They don’t know if they’re being roped into the unresolved issues from the author’s childhood.
They don’t know if the author is using their own self-pity to appeal to their emotional body.
They don’t know if the author’s usage of Intent is conscious or unconscious, and so it’s become a rare and “lucky” find to come across truly great stories.
This is also why producers are constantly on the lookout for high-quality stories because typically they are completely contrived as they are coming from unconscious agendas.
So, the Storyweaving revolution was just begging to be born. It could change the entertainment industry completely.
Storyweaving is nurturing the nurturers, birthing the birthers, and cultivating the cultivators.
This is big.
Since the time we are young, we are fed images and stories which play a major part in the development of our identities.
I remember seeing “Aladin” and “The Lion King” and applying these stories to my own life as if they had really happened to me.
I remember seeing “Saved by The Bell” and “Are you afraid of the dark?” and “The Simpsons” and inside myself, I related to the characters in these shows as if they were my real-life friends. Friends who I had some connection with, but they didn’t even know I existed.
These types of relationships (especially featuring less than ideal role models and one-way connections) train children with subconscious misunderstandings and false assumptions. For example, this may be one of the major contributing factors which cause children to confuse admiration for love. Thinking later in life that they must become famous in order to become lovable.
Additionally, usually as we get older we are exposed to more horror movies and images of carnage. In the information age, not only is helpful information more widely accessible but so is extremely unhelpful and grotesque imagery. We would never normally be exposed to these types of unnaturally violent scenes, and it has become increasingly easy to be exposed to an ever-growing array of catastrophic imagery that our nervous systems do not know how to handle and process.
Coming to terms with this exposure can greatly help us in coming back to our true creative essence. We have to know what needs to be cleared in order to clear it from our nervous systems.
In order to know what to do with this visual information as we hunt it down inside of ourselves, we must have a general understanding of the mechanics of how stories affect us positively and negatively. This is a significant conversation and is something that is all going into the ImageDetox course – step 1 of 4 in the Storyweaving Strategy. We call this step “Discover Basic Assumptions” because without this internal investigation it is very easy and very common to express our creativity through these invisible filters. When doing so, we are unable to see the subtle motives and messaging driving all of our decisions and this gets infused into our work.
Not everyone notices or cares about these limits on creative expression – but if you’re here you’ve probably noticed and become curious about what’s under the hood.
I am creating a new series of videos designed to help Immersive Storytellers tell deeper and more impactful stories. Would love to hear if this video is helpful for you, and I am taking topic requests too.
Every person has their own “Story” of how they arrived where they are. This is always true. However, as a person transforms their perspective their understanding of their story also transforms.
As business people and entrepreneurs, this very much applies to the value being created, and therefore the very essence of the brand as well. As a perspective shifts around a personal story, motives and passions also become new and fresh in the process.
So what is Storyweaving? It is the process of creating a tapestry of someone’s life work thus far. Combining useful experiences and insights from the past, along with an open and expansive view of the future. It is combining personal interests and curiosities alongside those of potential customers who feel a resonance with the same.
Let’s take my interest in writing as an example of a straightforward Storyweaving process.
I write so I can go on a journey. It is deeply personal to me, and it assists me in forming conclusions about intuitive nudges I have not yet explored.
I want others to come with me of course, but the initial journey is for me.
The journey can be through fiction or non-fiction. Either way, it generally contains a story arc, a hypothesis, a development and expansion of a smaller concept toward a bigger one.
And this journey is of course not “going anywhere”, because one can stay physically in the same place from beginning to end. However, by the end of it, both I and the reader generally feel “as if” we have just traveled somewhere. The more impactful the writing, the more life can be seen through a fresh new lens.
The more the author has been consciously exposed to their own tender parts, the more precisely and movingly they are able to touch upon the tender aspects of the reader.
And if the author has managed to actually resolve fear and convert it into power, they can create an experience that essentially does the same for an audience.
As I am writing this, I can sense that we are about halfway through this piece. Even though I am not telling a “story” here, the story structure is still very present. It is so in every single decision and every single movement, from small to large. Stories exist within stories within stories. Thus, whether we are discussing creating transformational content (screenwriting, books, games), or if the topic is focused on creating alignment within a brand selling widgets, the story aspect is a consistent key.
It is said that “There are no new stories”, and yet weaving these layers of stories together creates a wholly unique framework for understanding the world. Everyone is living stories within stories, and it is simply recognizing them and illustrating them or making them tangible and accessible in some way that creates value.
Every single brand, whether it is a large enterprise or a solopreneurship, has an array of perspectives available through which to view its unique offerings. A seemingly minuscule shift in perspective, even a slightly new understanding of their personal story, has the potential to completely shift a brand from low gear into high.
Even though Story can technically be considered invisible, brands and businesses are absolutely built on this foundation whether they own it or not. It is never too late or too soon to weave together the old with the new, to discard the irrelevant, and to make space for curiosity and expansion.
Individual stories always come to an end, but life continues to go on and so our work must be constantly updated so that the basic nuts and bolts that define our day-to-day lifestyle can keep up with the tapestry of our own actual evolution.
Inspired by the term “Depth Psychology”, Depth branding takes the concept of business value proposition and deepens it to include a true alignment with the whole person. An alternative name for such a lens could be “Holistic Branding” or “Aligned Branding”.
It can be easier to understand Depth Branding by understanding what is NOT Depth Branding.
Most brands are strategically aimed at manipulating target audiences to have a certain craving. Cravings/Desires can either come from fear and seeking of comfort, or they can come from an authentic willingness to truly move forward. To honor our deepest selves.
The word “manipulation” gets a bad rap. It’s not evil by any means. Hugging or encouraging someone to help them feel more comfortable, for example, can be considered a positive form of manipulation.
The truth is: customers long to be manipulated — in healthy ways which actually move them forward.
And it can be tricky to discern which type of desire is pulling on us.
For example, a new piece of very efficient exercise equipment comes out. Their advertising reaches customers, who then long for it.
But the question is, are they afraid of not having it and not getting fit? Or are they deeply inspired and open to a radical change? A primal knowing of what it looks like to honor themselves?
Typically, the answer to this depends on the depth of the branding. The subtleties of the voice through which the business reaches them. The thoughts and emotions systematically catalyzed in the advertising and brand awareness process.
A brand that comes from alignment is going to naturally exhibit true generosity and fearlessness. This cannot be faked. It will be inspiring because it is real. Reading this and taking it as “advice” won’t work. It can only ever happen through a deep process of facing ourselves. A willingness to see our core business motives. A willingness to get real about what you might even consider to be the “ugly” parts of what drives you.
Depth Branding shifts everything, in only the best ways.